The VISION for Healthy and
Chemical-Free Homes

The spark of thought

How did Raj brand started

Raj Group, originally founded as National Soap Mills by Sanjeev Bansal in 1956, initially focused on laundry soaps and detergents. Over time, the business stagnated in terms of growth and consumer reach, especially for their local brands. However, the company saw an opportunity to start fresh and rebuild, setting the foundation for new growth and innovation, eventually positioning itself as a significant player in the cleaning products market.

Raj Bansal establishes National Soap Mills, focusing on laundry soaps and detergents.

After five decades, the company’s turnover stagnates at ₹40 crore, with limited consumer reach.

A fresh vision is set for the brand to reinvent itself and overcome stagnation.

Mid-2010s: The company begins focusing on expanding its product portfolio and innovative marketing strategies.

Raj becomes a household name, evolving into a modern brand, focusing on safer, eco-friendly products.

Raj Contribution on your daily life

From morning to until you go to Sleep

Raj In News

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100% naturally Extracted

100% naturally Extracted

100% naturally

100% naturally